Keds + R29

Keds came to Refinery29 looking to celebrate their centennial anniversary.

We cast a unique mix of kick-ass women, ranging from established superstars to on-the-verge influencers. Allison Williams, Ciara, Tori Kelly, Billie Whitehouse, Cailin Russo, and Soko made up our collective of inspiring women for Keds.

The campaign was featured on-site and IRL. Our experiential activation, which hosted 500 guests during NYFW, brought the story of Keds’ iconic history to life, while custom content on Refinery29.com used these women’s personal stories, original Refinery29 photography, and illustration to drive interest in the brand.

Check it out the story here.

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