L’Oréal + BuzzFeed

L’Oréal came to BuzzFeed wanting to align with our best beauty content.  I created a multifaceted program that included custom photography, how-t0 gifs, illustrated guides, social video, and Beauty Buzz vertical sponsorship.

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I led an ecommerce experiment testing hyperlinking vs. buttons.  Turns out, people love buttons.

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I also created an activation that answers the age old question “How Should I Wear My Makeup Today?”.  This gamified experience pairs eye and lip looks and drives to a point of purchase.


You should wear the nude lip and smokey eye.  It goes with your hair.

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