L’Oréal came to BuzzFeed wanting to align with our best beauty content. I created a multifaceted program that included custom photography, how-t0 gifs, illustrated guides, social video, and Beauty Buzz vertical sponsorship.
I led an ecommerce experiment testing hyperlinking vs. buttons. Turns out, people love buttons.
I also created an activation that answers the age old question “How Should I Wear My Makeup Today?”. This gamified experience pairs eye and lip looks and drives to a point of purchase.
You should wear the nude lip and smokey eye. It goes with your hair.