The opportunity

General Mills has a huge portfolio of brands that reach hundreds of millions of people. How can that scale help their brands address today’s biggest issues and stay relevant with consumers?

The work

By partnering closely with the Global CMO of General Mills, we created and facilitated a series of sprints to develop executable ideas that addressed the biggest opportunities and challenges facing their brands today. We assembled their marketing leaders, partnered with audience experts, and dove deep into research in order to rapidly ideate creative work that expanded the boundaries of General Mills’ usual work. Out of each sprint, one idea went forward to be funded and put into action (excited to share once they go live!).

The results

What started as single pilot sprint expanded into a series that involved international teams and addressed issues from inequality to ageism. I was proud to be able to lead these sprints, direct marketers toward making important creative work, and partner closely with global leaders to not just talk about ideas, but actually create real change.