NIKE: THE FUTURE OF SPORT
Freeing the power of play for kids today and beyond.
The opportunity
Nike is committed to creating a more inclusive future for kids by redefining what we think of as sport. We worked closely with the Nike team to create an anthem video that captures the world we hope to build together.
The work
Zeus Jones and Nike have worked together for almost a decade on strategic positioning. This project started with deep research and world-building about that the world will look like in 2030. Will there be less space? Less time? Less opportunity for play?
I joined the team to synthesize the strategic work into an anthem video to be shared with Nike leadership and beyond to bring to life the future we want to build. This film set the stage for many projects that are in progress. The recent release of the Swoosh 1s is an awesome example of this strategic thinking in the wild.